My first client was fellow classmate Gabby Moulis. Her product was called the alignment brush. She specified to use bright colors and that you could paint in perfectly straight lines with this brush. I decided to capitalize on the bright colors and straight lines in my ad designs, specifically the web ad which used an array of bright and neon colors, all “painted” in straight lines. The print ad also took on this theme, but with larger areas of “paint.” The font choice for the logo was simple: The “Stencil” font for the word “Alignment” gave it the feel of the perfect pain inside the lines that this brush can achieve. I chose a more whimsical font for the word “brush” to contrast “Alignment” and because brushes have a more whimsical feel.